How to add Structured Content using Elementor Page Builder in WordPress

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In this video, we share how to add structured content to Elementor Page Builder within WordPress.   The amazing Structure Content plugin for wordpress unfortunately does not contain a block for Elementor, so we show you how to add these elements using shortcodes

Why should I do this?

Google loves helping you, and loves web pages which help others.  Essentially any web page that is helping other will index better then a page which is not – that is a bold statement, and of course there are 100’s of other factors to take into consideration like content, backlinks etc etc but if you are trying to get identified by google as a “good” web page, this is a good place to start.

What is is?

Structured Content, or structured data elements, is a piece of code (or element) on your web page which is better understood by the algorithms of different search engines.  Google (and other search engines) identify these elements and say “hey, that’s something I am looking for, and flags it as good content.

What do I need?

Great, how do I add it?

For a full guide, please watch the video above.  Essentially, follow the steps below:

  • Login to your wordpress dashboard
  • Go to Plug-In's and Add new and search for "Structured Content" and install and activate the plug in
  • Open up the page or post you would like to add your FAQ and add a Shortcode widget
  • Create the questions and answers you would like to display using the example shortcode below
  • Optional - Add the CSS code below to change the fonts
  • Finally, save/publish the page/post and re-index on your Google Search Console

The Short Code

The below short code should be used as an example, obviously changing the questions and answers to be relevant to your content. Ensure you leave all quotes and speech marks untouched, only changing the question and answer text

Congratulations

You are done.. after a few days, google will re-index your page and you should see your FAQ listed in your search engine results.

 

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Structured Content FAQ

Below you will find frequently asked questions, and our answers

What is Structured Content?

Structured Content, or structured data elements, is a piece of code (or element) on your web page which is better understood by the algorithms of different search engines.

What does a Structured Content FAQ look like?

Well, you are reading one right now.

How can I add Structured Content to a word press site using Elementor Page Builder?

Check out our video on this page. Simply put, install the Structured Content Plug In and using the Elementor Short Code Widget, add the Short Code provided to the page where you want to show the content.

Will adding Structured Content help my page index in google?

Yes. However, your webpage also needs to provide value to visitors - adding Structured Content alone will not raise you to first position in the google search results.

What else can I do with the Structured Content plugin?

As well as adding an FAQ, you can also add Job Postings, Events and People data. Check out the plugin home page for more information.

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